The more I watch this man's presidential campaign, the more I'm intrigued. Many people would be tempted to dismiss Stephen Colbert, host of The Colbert Report, as a late-night comedian pulling a publicity stunt. And maybe he is. But is a presidential campaign really that different from a publicity stunt?
He makes innovative use of online and television media; he ridicules his rivals and the system in which he's running, saying the things the rest of us have long been thinking; and he's fun to watch! While the campaign as a whole can probably not be taken seriously, individual lessons in reaching and mobilizing a base abound. Political warriors of the world: take note.
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